How do YOU Perceive Value?

14th September 2017

Lecture Theatre Seating

‘You get what you pay for’. How many times have we heard that saying? The true meaning of this old, well-known phrase basically means you have bought a product or service at a cheap price and it hasn’t lived up to your high, unrealistic expectations. 

We’ve probably all done it and ended up being disappointed with the end result as it hasn’t lasted 5 minutes (there’s another good old saying). What usually happens next is that we then go and buy the product or service we should’ve bought in the first place. So in essence, we’ve paid twice for the same thing albeit the second purchase was more expensive.

The above points can relate to almost every industry or market sector out there and there is usually a product or service that will slot in the low, mid or high end of the market.  After all, the price of a product or service will tell a buyer where you’re positioned in a particular market.

This is apparent in the industries CPS operates in and our seating and staging products will usually fit in the mid to high end categories. We appreciate our products are not the cheapest out there (good equipment isn’t cheap and cheap equipment isn’t good) but we have the peace of mind that they are manufactured to a high quality here in the UK and will stand the test of time.

We also have our industry unique lifetime warranty to shout about which gives you another good reason to consider buying from us.

Of course the project budget or company policy perhaps, may well dictate that you can only buy something at the low end of the market but deep down you know it’s not going to last forever. But is that real value for money? No it’s not - it simply translates to a false economy. Take a step back and give it some thought.

Therefore, what was the difference in price between product A (low end) and product B (high end) and how long will these products last before they need replacing? Here’s a simple example: product A might cost £100 and has a two year life span whereas product B might cost £200 and will last for 5 years.

Over a period of 5 years you have replaced product A twice at a total cost of £300 or you bought product B when product A packed up which also equates to £300. Whichever way you look at it you have spent £100 more over that period of time by purchasing the inferior product A in the outset. Now ask yourself is that real value for money.

In summary, ‘you DO get what you pay for’ and the bitterness of poor quality remains long after the sweetness of low price is forgotten.